"A family residing in North London seeks an extraordinary and qualified educator to guide their youngest child on his first steps to growing into an English gentleman."
Upon seeing this advertisement, you might readily overlook the phrase "initial stages" as mere a turn of phrase.
Yet, it might be the crucial part of this distinctive job advert, as it aims to find a teacher for a infant.
Numerous of submissions have now been submitted since the anonymous family published their search for the £180,000 per year tutor, who needs to be "a uniquely qualified person".
During the past few weeks, the advert has gained attention throughout the news, with many asking why?
Progressive Approach
Adam Caller, CEO and founder of Tutors International, which is supporting the family in their hunt, said that notwithstanding initial skepticism, he viewed the idea "visionary", and "advanced".
When he consulted the family, he said they recognized the unusual nature of their demand, and how young their son is.
But, they clarified that they "were unwilling to delay any longer" to hire a tutor, as they had waited until their firstborn was five, and by that age "cultural bias had by then become established".
But what does the family indicate by "cultural bias"?
It's "all-encompassing", he responded. "The way you eat, the way you speak".
He said the elder child had adopted "extremely delicate, body language" from the family, and had assumed their cultural ways. The family informed the consultant they hoped to prevent history to repeat itself with their infant.
The strategy: To hire a UK tutor, who must speak with standard English accent, to guide the baby from the very start.
Osmotic Learning
"Much of the education at the beginning here is rather osmotic," said the CEO.
It's by means of this natural absorption that the family are expecting the child will acquire the English characteristics they want to instil.
Adam explained the tutor had to be an individual who studied at "the right kinds of schools – comparable categories of schools as the family aspire to send their son to".
"The tutor must be the appropriate candidate, they'll be performing things they aren't even aware they're doing, simply by nature," he said.
Cost Not Relevant
The family informed the expert the chosen tutor should preferably also have knowledge of or enthusiasm in horse riding, alpine skiing, artistic pursuits and music so as to shape the child in a wide range of hobbies.
Furthermore though, he explained the family hoped the tutor to register the child on a selection of courses so the child would be "equestrian training and learning an tool by the time they are around three years old".
In the family's minds, helping their son become a "UK sophisticate" will bring about success and provide access.
"Considering the rights and wrongs of that, because it's undoubtedly a status symbol," he comments.
But, in spite of all this instruction in "English culture", would the child absorb what is termed cultural leaning from the globally influenced family he is raised by anyway?
"Yes", answered he. "They know this could fail, but they've simply adopted the perspective of, 'why not attempt it and we should start as soon as we can', because the price of it is not relevant," he explained.
Impractical
A number of in the education sector who share those reservations.
An education leader, chief executive of Blue Education, who provides personal educators, wrote that "the process of becoming bicultural, or actually, discovering oneself, is something that must be grown into, not engineered."
He wrote that he had emigrated from China to the Britain at the period of childhood, and had been raised understanding and embodying dual heritages. He progressed to study at Cambridge University.
"The concept that an individual can act as a living vessel of English culture, an individual who can somehow impart the characteristics of a UK sophisticate to a infant child, seems to me idealistic and unfeasible," he wrote.
"From my perspective, employing a distinctly English tutor from infancy will will not instantly produce the outcome they hope for.
"I never had such a figure, and yet I have been lucky enough to live numerous of the situations they desire for their son."
He added: "The fact is, personal identity should not be forced from the outside; it must be selected, and it must originate internally."
Buying Britishness
Of course, English culture is something Adam believes can be instructed – and marketed.
"I believe the reality that the global community holds us in this respect is something that we should be cherishing|valuing|appreciating